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OUR STORY

AN UNFAILING FRIENDSHIP

Two women, two mothers, two Sarahs.
Two very different, yet deeply complementary professional paths.
The same intuition: that it's time to offer something different.

Rob. was born from the daily life shared by so many women:
mornings that overflow, appointments that follow one another, days juggling responsibilities and desires, children and work, social expectations and personal needs.

Our adventure was not without its challenges, we overcame obstacles that only perseverance can conquer. But each ordeal strengthened us and tightened our bonds, reminding us of the importance of our mission:

To offer a style that is true to our values

Together, let's celebrate meaningful femininity!

What was missing?

Clothes that are modern, elegant, and easy to wear—but above all, aligned with profound imperatives: those of women who no longer want to choose between style and comfort, between look and values.

Rob. offers a minimalist wardrobe of dresses and outfits designed for all body types.
Pieces that support without restricting.

Behind each piece, each creation, a mantra:
Beauty in the service of truth.

OUR VISION

A brand in tune with the times yet remaining true to its intrinsic values.

A brand embodied by strong and sensitive women, beautiful and modest, and above all, by women who want to reconcile their daily lives with a confident and modern style.

OUR MISSION

Proving that we can feel beautiful and confident without denying who we are.

Proving that we can follow trends without giving in to them.

Valuing the collective experience by engaging our community (customers, friends, creators)

Proving that we can successfully balance family and professional life.

OUR UNIVERSE

Rob. Paris is a brand that defines itself as Casual Chic.


Our inspirations range from Cos, Arket, and Sandro, to Bash and Annie Bing.

Our offer aims to provide clean and timeless lines and cuts. Essential and basic pieces, but also strong and unique pieces created and signed by Rob. Paris.

As many inspirations as there are women's profiles and needs that we are committed to satisfying.

The rob. community

True to our commitment to authenticity, we are dedicated to working with local artisans and partners who are close to us and our vision.

This is how we stay connected to our values and build trusting relationships with each of them. They are mobilized and involved at every stage of our development. Our brand is also theirs.